Start With
Trust
Establish and
maintain a positive track record in the
marketplace.
Advertise
Honestly
Adhere to
established standards of advertising and
selling.
Tell the
Truth
Reveal all related
conditions or exceptions regarding products or services
offered.
Be
Transparent
Openly identify the
nature, location, and ownership of the business, and
clearly disclose all policies, guarantees and procedures
that bear on a customer’s decision to
buy.
Honour
Promises
Abide by all
written and verbal agreements.
Be
Responsive
Address marketplace
disputes quickly, respectfully, and
reasonably.
Embody
Integrity
Approach all
business dealings, marketplace transactions and commitments
with integrity.
